Books not bricks feat Tintin

According to UNICEF, 152 million children worldwide are subjected to this evil that results in irreversible damage to a child’s mental and physical health. Every child deserves the right to blossom into a thriving member of our society. Keeping this in mind, we have designed a limited edition series of this campaign featuring our childhood comic hero ‘Tintin’.
TinTin chose books and knowledge over bricks and the rest as we know is history.